RESUME
Dedicated & Experienced
VICE PRESIDENT, REVENUE GENERATION
August 2019- April 2000
Hired marketing team and employed digital marketing strategy that delivered:
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48.41% increase in organic traffic
31.47% hike in conversions
Stood up an entirely new, SEO-optimized website in 14 weeks
Developed SEO focused blog content to drive organic and inbound leads
Built a robust CRM/email program
INBOUND MARKETING, DIGITAL, AND CONTENT LEAD
April 2016 - August 2019
Using cutting-edge CX tactics created inbound, branding, and content strategy for the B2B arm that recruits contractors to join the network.
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Then developed a B2C CX, content, social, and email strategy that resulteed in:
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Organic traffic increase of 21%
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Email traffic increase of 19.2@
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Social traffic increase of 126%
PRINCIPAL
2005 - Current
Audited, adjusted, and drove PPC performance that hiked ROI by 617% for an B2B experiential advertising company
Ran a leading executive job board that improved profit margins by 60%
Worked with a leading B2B travel publisher to create an integrated audience database
Audited a major non-profit's multi-channel direct marketing practices and created an improved media mix to maximize ROI and garner donations from consumers who yielded a higher LTV
Served as interim AVP for social and digital media for a leading broadband services company. Led the team that re-engineered the website and improved shopping cart conversion by 600%.
Worked with a leading educational test publisher to improve direct sales to schhools.